All films target at different audiences and find ways to attract them, which is exactly why films have trailers to try to gain a big audience to view the full film to gain a profit. Trailers and films try to gain an audience by showing different technical and audio codes, language, mode of address and construction.
- Technical and Audio Codes
- A film or trailer for an action-adventure film will have fast editing and a music track that has beats to go with the film/trailer sot that it builds excitement.
- The range of camera angles and shots used in a TV programme or film or trailer all help to make it more interesting to watch and help the audience get into the film to imagine themselves there.
2. Language
- Hospital dramas use medical language to make the action and dialogue feel more realistic, for example when the main character in "I am Legend" records himself talking about his new experiments to try to bring the people out of the zombies back.
3. Mode of Address
- Newspapers and television news programmes use a formal mode of address, which suits the serious nature of the content and is what their audience would expect. Again another time that this has been used is at the opening scene of "I am Legend" in which we see an interview on a news report with Dr Krippin about her finding a "cure" for cancer.
4. Construction
- A moving image text can use enigma codes, actors, or narratives to help it appeal to its target audience.
- A print text layout and design will attract its audience to create an eye catching cover image.
Ratings for Post Apocalyptic films
- The most recent upcoming PA film, "The Girl with all the Gifts" which is distributed by Warner Bros has a weekend gross of £165,837, it has had a -62% change in the last week and it has been released 2 weeks ago in certain cinemas in the UK which is it's origin, it will be shown in 321 cinemas and it's site average already is £517 with a total gross to date of £886,967, which is obviously great seeing as it has only been out for 2 weeks. This already shows that the film is starting off great, it has been rated as 7.5/10 on IMBD and then 4/5 from The Guardian.
- The Hunger Games is a PA styled film, this films origin is from the USA, it had a weekend gross of £4,534,464. It's distributor is Lionsgate, in the first 2 weeks of release it had a -60% change from the previous week, it was also out in 579 cinemas and had a site average of £7,832 with a total gross to date of £19,323,711. The film has been rated as 6.6/10 by IMBD and 4/5 by Common Sense Media. I personally very enjoyed this film, I cried, it made me angry, it made me sad and happy, I did however hate the ending just because I wanted more films from the Hunger Games because I have loved them from the very start.
- Divergent is another PA styled film, it was also originated in the USA, it's distributor is eOne Films and had a weekend gross of £1,767,295, after it being released for one week it was out in 423 cinemas and had a site average of £41,78 and a total gross to date of £1,767,295. I have loved these films because of how action packed it is, I think that anyone can watch this film and get into it because it is a great story line, the sequels to it are also fantastic. The film has been rated 6.7/10 by IMBD.
Stereotypical audience for PA films
According to "YouGov Profiles Lite" a stereo typical person that watched post apocalyptic films is a male, aged 25-54 and has a social grade of ABC1, in the UK the most common region is the North West, their views with politics do not show a clear answer due to me comparing the answers between a stereotype for someone that watches I am Legend, The Book of Eli, The Road and 28 Days Later. Their professions are also a mix from media and publishing to farming, all professions are completely different for each film, just the same as their monthly spare, the lowest spare is under £125 which is for I am Legend fans and the highest is £1,000 or more with The Book of Eli fans. There is a split between the stereotypes preferring cats or dogs, all 4 film stereotypical viewers have an interest in sports. There is a split between 28 Days Later and I am Legend fans as they have calm and sleepy personality traits compared to The Book of Eli and The Road fans as their traits show anger. All of the 4 films have an interest in The Walking Dead. I am Legend and The Book of Eli fans both tend to spend 26-30 hours online per week, The Road viewers tends to spend 16-20 hours per week and 28 Days Later viewers spend 41-45 hours per week, all 4 film audiences also have a different amount of time to show how long they watch television for per week. YouGov shows us that there are some links between the stereotypical audience for post apocalyptic films.
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