Throughout this week I have studied the Stuart Hall Reception Theory. There are three different ways that people interpret things they see, this is because of people's different cultural backgrounds. The first side is the Dominatant, this is the intended reading, so what you see is what you are supposed to understand. The second side is Negotiated, this is where the audience questions what they have seen, they don't see anything as right or wrong but want to understand everything from different points of views. The last side is Oppositional, this is where the audience does not approve of what they have seen and are completely against it. A great example of this theory is a video showing the Sex Pistols swearing on television, some people see this as great entertainment, some question why they did this's and others disagree with their actions and think it's rude and disrespectful.
No comments:
Post a Comment